Reputation matters.

A strong reputation is the basis for successful business.

This is where we come in. Because companies and organisations need the trust of all stakeholder groups: Customers, employees, media, analysts, partners and suppliers.

Why. How. What.


We know that a good reputation and trust are the basis for successful business.


We offer customised, modular reputation management programmes with a holistic, integrated approach.


We know the relevant starting points and how to activate them. From analysis to implementation. Precise, modular or all disciplines. Dedicated as experts or in a group.


Triple A

We offer reputation management consulting from A to AAA – individually or as a group.

  • Analytics
  • Advisory
  • Activation

The offer is aimed at decision-makers from organisations in all sectors. The focus is on strengthening the reputation of companies and leaders. Our expertise includes customised, modular programmes that make an impact.


We measure and analyse communication and reputation for you. Using media analyses, stakeholder analyses and reputation measurements, we provide you with the relevant data and insights for targeted reputation management.


We advise you on all aspects of reputation management and all affected stakeholders. We develop strategies, support your planning, advise management and specialists and, if desired, take the lead on reputation management for you.


We develop communication plans, prepare measures and implement them. We organise workshops, training courses and coaching sessions for your management and employees. All based on the task and your specification of how we should support you.


The Reputation Experts

We are a network of independent experts. Characterised by the targeted composition of its members’ skills and thus offers versatility and comprehensive know-how in all disciplines that are important for comprehensive reputation management programmes.


Corporate reputation, CEO reputation, strategy communications, communication analytics, reputation impact and process optimisation, CSR, data-driven consulting, media analysis


The targeted exchange of experience and joint training programmes enable knowledge transfer within the team, which means added value and impact for clients.


All experts have in-depth experience in various industries and company sizes.

Jouni Epper

Jouni has been working in corporate communications and reputation management for over 25 years. He has held various C-level positions in communications and marketing at listed companies and organisations such as Pfizer and the AO Foundation. He has also worked as a consultant for small and large companies such as SBB, Swiss Life, ETH and Microsoft. Since completing his Master’s degree in Communication Management and Strategy at USI/UCLA, he has focussed on targeted and impact-oriented communication.

Strategic communication, impact measurement, holistic optimisation of marketing and communication measures, reputation management

Pharma, medtech, chemicals, IT, telco, FMCG, insurance, NGO, NPO

Souffleur Communications GmbH
Mobile: +41 78 791 71 99

Katrin Frei

Katrin Frei has over 15 years of expertise in the field of media monitoring and media analysis. Starting as a media analyst, she has held management positions in this field since 2011 and was a member of the management board of a media monitoring provider. She was responsible for the implementation and support of countless media analyses for clients from a wide range of industries. From 2017, the business economics graduate played a key role in setting up pressrelations Switzerland and took over the position of Co-Managing Director of the Swiss site of the international media intelligence provider in 2021.

Media analyses, cross-media media monitoring, trend analyses

All industries, private and public sector, regional, national and global companies

pressrelations Schweiz AG
Tel: +41 41 531 22 17

Sabrina Huber

Sabrina Huber supports entrepreneurs, board members and leaders from various industries and is an independent board member and trustee of several SMEs. She wrote her Master’s thesis (MAS Corporate Communications) on the topic of “CEO Reputation for SMEs”, on the basis of which SpringerGabler published a specialist book in 2023. Trained in tourism and marketing, she previously held various management positions, including as a member of the executive board of a public sector company.

Corporate reputation, CEO reputation, strategy communication

Tourism and hospitality, construction and ancillary construction sectors, industry and mechanical engineering, foundations and social enterprises, public figures. Focus on SMEs.

Sabrina Huber Consulting Boutique,
Mobile +41 79 461 70 91

Susanne Müller-Zantop

Susanne Müller-Zantop spent 14 years as a member of senior management in major global companies, where she learnt all facets of strategic communication. Specialising in high-tech and engineering-driven industries, she founded CEO Positions AG in 2006 to pass on her experience and creative solutions for positioning members of the executive board and thus enhancing the company’s reputation. Methods from modern professional sport help management board members to perform optimally and effectively.

Personal positioning assessments, CEO reputation benchmarks. Social media, video, TV and media appearances for management boards.

Climate Tech, Automotive, Energy, IT/Telecommunications, Engineering

Susanne Müller-Zantop CEO Positions AG
Tel: +41 43 499 7823

Barbara Tischhauser Bandli

Barbara Tischhauser Bandli is a recognised communications and brand expert. She has substantial management experience in a wide range of industries and supports companies/agencies during transformation processes. Her focus is on the optimal integration and empowerment of internal resources, processes and collaborative networks – always with the aim of inspiring customers and achieving corporate goals at the same time.

Purpose-driven organisation, corporate identity, corporate design, product and service development, brand management, team development

Airline, Automotive, Banking, Chemical Industry, Creative Industry, Higher Education

Tischhauser Bandli KlG
Mobile: +41 79 619 26 69

Lukas Zihlmann

Lukas Zihlmann has more than 20 years of experience in the management and development of communications, media and market research companies. Among other things, he was Managing Director of Media Focus, Publitest and GIM Suisse and was responsible for market development in Switzerland for the Reputation Institute/The RepTrak Company. In 2020, he founded the analysis and consulting company

Lukas is a lecturer in reputation management at the FHNW School of Business and a speaker at specialist events. He is a federally certified marketing manager and holds an Executive MBA from the University of Zurich.

AI media analyses, stakeholder analyses, reputation measurements, reputation consulting.

All sectors and industries, B2C and B2B companies, from regional SMEs to SMI groups. The portfolio includes measurements and consulting for Swiss and global companies.

Contact. GmbH
Mobile +41 79 749 12 72


Reputation Experts
c/o GmbH
Waaggasse 5
8001 Zürich